Screw it Just do it.
Start: the hardest word in the dictionary.
I wanted to write a newsletter for years, but I never did.
Every excuse was there:
Who cares?
Who am I to write about anything?
What if I sound pedantic?
Then I remembered that I always preach signing up for a marathon, even if you are not ready.
So instead of waiting to feel ready, I am deciding to start.
Screw it. Let’s go.
The Uncomfortable Truth
Most of us wait our whole lives for the perfect time to begin.
But that time doesn’t exist.
Starting is never logical. It’s emotional.
You’re either scared — or you’re lying.
That unease you feel? It’s not a warning sign. It’s the entry fee.
In 2015, I needed $200K to launch my second tech company, Alameda.
We had no product.
No customers.
Just conviction — and fear.
I asked my brother for $40K.
Secretly, I was hoping he’d say no.
He didn’t.
He wired the money the next day.
That was the point of no return. The ships were burned. There was no turning back.
And that’s when the real work began. Not because I suddenly believed more, but because escape was no longer an option.
The Lesson
You can’t think (or overthink) your way into momentum.
You have to commit.
In marathoning, it’s paying the entry fee.
In startups, it’s spending real money — or raising it from people who believe in you.
Waiting for confidence is a trap.
Confidence comes after action — through exposure to risk, uncertainty, and the unknown.
If you want to do, you have to start.
3 Micro Ideas
Public commitment beats private motivation. If no one can see it, it’s optional.
Pay something you’ll regret losing. Free plans don’t change behavior.
Borrow pressure. Money from someone you respect sharpens commitment like nothing else.
If you have a Plan B, that’s your real Plan A.
Forget the MBA Spotlight
🧠 Founder Fail
I once asked my brother for $40K to launch a startup — secretly hoping he’d say no.
He said yes.
That yes cost me sleep for 18 months.
It also made me a founder.
End Note
I’ve seen the same pattern again and again.
The people who do extraordinary things never feel ready — they just start anyway.
My challenge to you: make your first move today.
Sign up.
Invest the money.
Call them.
Lace up.
Reflective Question
What’s the uncomfortable action you’ve been avoiding because you’re waiting to feel ready?
My Commitment
I’m publishing this newsletter every week for Q1 2026 — even if no one reads it.
If I miss a week, I owe an explanation in the next issue.
If you’re reading this, you’re now part of the deal, and you can hold me accountable.
Thanks for reading. Have a great week.
If you want the next one, subscribe. One email a week. Zero fluff. No MBA required.